Apple Inc. (AAPL) will begin selling a white version of its iPhone 4 in the coming weeks, after a delay of 10 months, three people familiar with the plans said.
The new model will be available from AT & T Inc. (T) and Verizon Wireless in late April, said one of the people, who requested anonymity because plans are not public. The release was stopped as Apple's manufacturing challenges resolved, including peeling paint that by heat, one person said.
Adding a white model can help stimulate demand that Apple is working on the next generation of its best-selling product. Apple, the world's largest technology company by market value, has no plans to unveil a new iPhone at its developers conference in June, "breaking with the practice in recent years, two people familiar with the matter said . Instead, you introduce the iPhone in September, according to Mike Abramsky, an analyst at RBC Capital Markets in Toronto.
After launching the iPhone on June 4, Apple announced the delay of the white version, citing unspecified manufacturing problems. Complications with a sensor used in the device was a difficulty, one person said. So far, only been available in black.
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